WPP Acquires Montreal-Based Commerce Agency Diff

WPP Acquires Fēnom Digital

January 5, 2023

Marketing & Advertising

WPP has acquired Fēnom Digital, a fast-growing Salesforce-focused digital commerce and transformation agency founded by Dylan Runne. Fēnom Digital will join WPP's Wunderman Thompson commerce capability to strengthen the group's enterprise commerce, order management and customer experience offerings across North America.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Corebiz, a Leading Latin American Ecommerce Agency

July 18, 2022

Marketing & Advertising

WPP has acquired Corebiz, a Latin American ecommerce agency specializing in VTEX implementation. Corebiz, which employs over 600 people primarily in São Paulo and Franca, Brazil, will join WPP's VMLY&R COMMERCE network to strengthen WPP's digital commerce capabilities across Latin America and globally.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.