WPP Acquires Influencer Marketing Agency Obviously

RWS Acquires Obviously Group Limited

May 6, 2026

Data & Analytics

RWS, a global AI solutions company, has acquired Obviously Group Limited, an integrated platform for enterprise intellectual property and brand integrity management. The deal includes £16.5 million initial cash consideration and up to £23.5 million in deferred contingent consideration over three financial years, for total potential consideration of £40 million.

PMG Acquires Digital Voices

January 6, 2026

Marketing & Advertising

PMG has acquired London- and New York-based influencer marketing agency Digital Voices to expand its global influencer and creator marketing capabilities. Digital Voices—whose team of about 70 employees operates across London, New York and Costa Rica—will bring proprietary tools (Chord and Composer) and creator-led services that will be integrated into PMG’s Alli operating system to strengthen PMG’s full-funnel marketing offering.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

WPP Acquires Influencer Marketing Agency Goat

March 22, 2023

Marketing & Advertising

WPP has acquired Goat, a data-driven influencer marketing agency founded in 2015 with 150+ staff across three global offices. Goat will join WPP's media investment group GroupM and merge with INCA to create a globally scaled influencer marketing offering, strengthening WPP's data-led influencer and social capabilities.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

MWWPR Acquires Everywhere Agency

February 3, 2021

Marketing & Advertising

MWWPR (MikeWorldWide) has acquired Everywhere Agency, an Atlanta-based influencer and social-first marketing agency. TobinLeff advised Everywhere Agency on the sale; founder Danica Kombol said joining MWWPR will give clients access to a broader suite of PR, social and integrated communications capabilities.