Accenture to Acquire Whalar
June 10, 2026
Accenture Song has agreed to acquire creator and social agency Whalar from Whalar Group. The deal is intended to expand Accenture Song’s creator economy capabilities, helping brands connect social commerce, AI-driven discovery, and customer experiences. Financial terms were not disclosed, and completion remains subject to customary closing conditions.
- Buyers
- Accenture, Accenture Song
- Targets
- Whalar
- Sellers
- Whalar Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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