Operating Company Business Services

Kargo

New York, New York, United States

Kargo creates omnichannel advertising solutions for brands and publishers, helping advertisers drive performance and incremental brand lift across mobile, social, connected TV (CTV), and the open web, while maximizing publisher revenue per impression.

Focus Areas
Omnichannel advertising platform, Mobile advertising, Social embed advertising
Website
www.kargo.com

Tracked deals

3

3 tracked deals across 2020-2023.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout

Kargo Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Kargo. 1 2020 1 2022 1 2023

Supporting Data

Recent Transactions

  • Kargo Acquires CTV Platform VideoByte
    February 3, 2023
    Buyer
    Kargo
    Target
    VideoByte
    Industry
    Marketing & Advertising
    Location
    Colorado, United States
    Type
    Buyout

    Kargo has acquired VideoByte, a connected TV (CTV) and OTT video advertising platform, to expand its omnichannel advertising capabilities into the CTV market. VideoByte's ad-serving technology and publisher integrations will be integrated into Kargo's platform to deliver new CTV formats and drive deeper cross-screen advertising experiences for brands and publishers.

  • Kargo Acquires Parsec Media
    March 31, 2022
    Buyer
    Kargo
    Target
    Parsec Media
    Seller
    Parsec Media
    Industry
    Marketing & Advertising
    Location
    New York, United States
    Type
    Buyout

    Mobile ad exchange Kargo has acquired the attention-sales platform Parsec Media, gaining Parsec's attention-measurement tech and a screen-takeover mobile ad format. Kargo will integrate Parsec's technology to offer advertisers a cost-per-second attention currency while Parsec's spun-off measurement business, Adelaide, will retain remaining assets and its workforce.

  • Kargo Acquires Rhombus and Launches Social Canvas
    August 26, 2020
    Buyer
    Kargo
    Target
    Rhombus (Social Canvas)
    Industry
    Marketing & Advertising
    Location
    New York, United States
    Type
    Buyout

    Kargo acquired Rhombus, an ad platform built around embedded social content, and rebranded the technology as Social Canvas. The Social Canvas product — a cookieless targeting solution that places ads adjacent to social embeds — will be integrated into Kargo's mobile advertising platform to give publishers a premium monetization placement and advertisers contextual targeting capabilities.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by Kargo. Acquisitions in New York 2 tracked deals by Kargo. Acquisitions in Colorado 1 tracked deal by Kargo.

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