Kargo Acquires Parsec Media
March 31, 2022
Mobile ad exchange Kargo has acquired the attention-sales platform Parsec Media, gaining Parsec's attention-measurement tech and a screen-takeover mobile ad format. Kargo will integrate Parsec's technology to offer advertisers a cost-per-second attention currency while Parsec's spun-off measurement business, Adelaide, will retain remaining assets and its workforce.
- Buyers
- Kargo
- Targets
- Parsec Media
- Sellers
- Parsec Media
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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