Kargo Acquires CTV Platform VideoByte
February 3, 2023
Kargo has acquired VideoByte, a connected TV (CTV) and OTT video advertising platform, to expand its omnichannel advertising capabilities into the CTV market. VideoByte's ad-serving technology and publisher integrations will be integrated into Kargo's platform to deliver new CTV formats and drive deeper cross-screen advertising experiences for brands and publishers.
- Buyers
- Kargo
- Targets
- VideoByte
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Buyout
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