The Sourcing Group Acquires Vanguard Direct
October 10, 2025
The Sourcing Group (TSG) has acquired Vanguard Direct, folding the promotional-products and print services firm into TSG's corporate umbrella and planning a full rebrand. The deal increases TSG's annual revenue to $265 million (projected to exceed $300 million in 2026) and expands TSG's capabilities in technology-enabled marketing services for public and private sector clients; financial terms were not disclosed.
- Buyers
- The Sourcing Group
- Targets
- Vanguard Direct
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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