Cadent Acquires VuePlanner
December 10, 2025
Cadent, a predictive advertising platform and Novacap portfolio company, has acquired VuePlanner, a YouTube-focused media intelligence and optimization platform. The deal brings YouTube creator inventory and VuePlanner’s contextual scoring, predictive targeting, and measurement capabilities into Cadent’s unified Total Video offering as a capability-expanding add-on.
- Buyers
- Cadent
- Targets
- VuePlanner
- Platforms
- Cadent
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Addon
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