DoubleVerify Acquires Rockerbox for $85M

DoubleVerify has agreed to acquire ad-measurement startup Rockerbox in an all-cash deal valued at $85 million (with additional equity for employees). The acquisition bolsters DoubleVerify's ad tech capabilities—adding attribution and campaign performance measurement—and Rockerbox's ~50 employees will join DoubleVerify's New York-based team; the deal is expected to close early in Q2.