Elevate Acquires Sweet Management Group
January 6, 2026
Elevate, a global integrated agency, has acquired Sweet Management Group (SMG), a chef representation and culinary consultancy led by Lonny Sweet. The acquisition expands Elevate’s capabilities into culinary marketing and talent representation, adding SMG’s roster of celebrated chefs and enhancing Elevate’s offerings across sports, entertainment, hospitality, and brand partnerships.
- Buyers
- Elevate
- Targets
- Sweet Management Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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