Imaginuity Subsidiary Acquires Assets of Adwerx
November 6, 2025
An Imaginuity subsidiary has acquired the Adwerx digital advertising automation platform and supporting team (≈40 employees) from Adwerx. The platform — used by more than 12,000 users across real estate, mortgage and distributed organizations — will be integrated with Imaginuity’s Pylot CMS and AdScience performance intelligence engine to expand product-led growth and always-on, personalized ad automation for franchise and multi-location clients.
- Buyers
- Imaginuity (via subsidiary)
- Targets
- Adwerx (platform assets)
- Sellers
- Adwerx
- Industry
- Marketing & Advertising
- Location
- North Carolina, United States
- Transaction Type
- Divestiture
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