Tracked deals
208
208 tracked deals across 2005-2026.
Marketing & Advertising Buyers & Acquisitions in California
Buyer mix
Strategic-led
183 strategic · 77 pe
Top trend
Volume peaked in 2022
37 tracked deals announced in 2022.
Primary Insight
What Stands Out
- Viant Technology Inc. is targeting measurement and AI capabilities through the acquisition of TVision Insights for attention measurement signals.
- Creative and network buyers like Residence and Shamrock Capital continue to add specialized agencies (e.g., 360° influencer marketing, gaming-focused creative) while maintaining brand positioning.
- Commerce and social commerce capabilities show up in acquisitions such as Domaine Worldwide acquiring Pattern and Pattern Group Inc. acquiring NextWave for TikTok Shop and creator-led selling.
- Performance marketing and consumer discovery themes appear in deals including Madrivo acquiring MoneyGeek and Everything Branding acquiring Darlington Marketing Co.
- Most activity in the provided set is concentrated in California, United States (with multiple deals involving Los Angeles–based targets).
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Blackstone | 3 | Global investment firm active across private equity, real... | PE |
| GR0 | 3 | Los Angeles-based digital marketing agency offering SEO, ... | Strategic |
| Mountaingate Capital | 3 | Denver-based private equity firm investing in marketing s... | PE |
| Trinity Hunt Partners | 3 | Growth-oriented private equity firm focused on building B... | PE |
| Brainlabs | 2 | Digital marketing agency focused on testing, technology a... | Strategic (PE-backed) |
| Dolphin Entertainment | 2 | Public entertainment marketing and content company that o... | Strategic |
| IZEA Worldwide, Inc. | 2 | Provider of influencer marketing technology, data, and se... | Strategic |
| Insignia Capital Group | 2 | San Francisco Bay Area-based private equity firm focused ... | PE |
| LRW Group | 2 | Analytics-powered marketing services company providing in... | Strategic (PE-backed) |
| Minds + Assembly | 2 | Healthcare-focused creative commercialization and communi... | Strategic (PE-backed) |
Acquisition Volume in Marketing & Advertising in California by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
July 24, 2026
- Buyer
- GR0
- Target
- Ultimate Deployment
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
GR0, a Los Angeles digital marketing agency, announced plans to acquire Ultimate Deployment and launch GR0 AI, a new company that builds and deploys AI revenue systems for DTC and ecommerce brands. The acquisition is expected to close this quarter, subject to definitive agreements, with financial terms not disclosed.
-
- Buyer
- Madrivo, Benevolent Generation (BenGen)
- Target
- MoneyGeek
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Madrivo, a performance marketing platform and part of Benevolent Generation, announced its acquisition of MoneyGeek, a digital insurance comparison and personal finance company. The deal combines MoneyGeek’s editorial content and proprietary data with Madrivo’s marketing platform and distribution capabilities to expand consumer discovery across channels, including AI-powered search initiatives.
-
June 15, 2026
- Buyer
- Residence
- Target
- GateMaker
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Residence, a network of creative companies headquartered in Los Angeles, added GateMaker, a 360° influencer marketing agency. Residence will provide resources and shared services while GateMaker keeps its brand, talent, and creative edge.
-
June 5, 2026
- Buyer
- Everything Branding
- Target
- Darlington Marketing Co.
- Seller
- Cyndi Darlington
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Everything Branding, a San Diego-based public relations and performance marketing agency, announced it has acquired Darlington Marketing Co. (DMC), a Southern California food, grocery, and restaurant marketing agency. The combined firm will operate under the Everything Branding name and offers an expanded suite of integrated marketing and communications services for local, national, and international clients.
-
April 15, 2026
- Buyer
- Viant Technology Inc.
- Target
- TVision Insights
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Viant Technology entered into a definitive agreement to acquire TVision Insights for total consideration of $40.0 million, including $22.5 million in cash and $17.5 million in Viant Class A common stock. The deal is aimed at strengthening Viant’s AI-powered programmatic advertising platform by integrating TVision’s second-by-second attention measurement signals into Viant’s buying and intelligence layer.
-
April 15, 2026
- Buyer
- 24 Seven
- Target
- Crawford Group
- Seller
- Judy Crawford (founder and CEO of Crawford Group)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
24 Seven, a marketing, creative, and tech-focused talent solutions firm, announced its acquisition of Crawford Group. The deal is 24 Seven’s 13th acquisition and is intended to expand Crawford Group’s event capabilities and marketing expertise across the full marketing lifecycle.
-
April 5, 2026
- Buyer
- Capstone Point Holdings, LLC
- Target
- Entertainment Media division of Optimal (operating as Optimad Media)
- Seller
- Optimal
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Capstone Point Holdings, LLC acquired the Entertainment Media division of Optimal, a portfolio company managed by ORIX Capital Partners. The acquired business will operate under its legacy name, Optimad Media, continuing to be led by founder Kevin Weisberg.
-
February 25, 2026
- Buyer
- Shamrock Capital
- Target
- Mutiny
- Seller
- Trailer Park Group
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Shamrock Capital, through its Clover Fund I, acquired Mutiny, a Los Angeles-based creative agency focused exclusively on gaming audiences. The investment is intended to accelerate Mutiny’s growth while strengthening its position as a leading gaming-focused creative agency, operating as a standalone business.
-
February 18, 2026
- Buyer
- Custom Logos
- Target
- Builder Promotions
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Custom Logos, a San Diego-based promotional products distributor, has acquired Builder Promotions, a Del Mar marketing and promotional-products distributor serving the homebuilding and homebuying market. Builder Promotions will operate as "Builder Promotions Powered by Custom Logos," expanding Custom Logos' capabilities and presence in the homebuilder marketing sector; financial terms were not disclosed.
-
January 30, 2026
- Buyer
- HSR Capital
- Target
- StratDev
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
HSR Capital, a private investment holdings company focused on operationally intensive growth businesses, acquired growth marketing agency StratDev. The transaction closed on January 30, 2026, for an undisclosed amount, and HSR Capital plans to expand StratDev’s AI-enabled marketing systems and enterprise client acquisition capabilities.
-
January 8, 2026
- Buyer
- Domaine Worldwide, BV Investment Partners
- Target
- Pattern
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.
-
December 18, 2025
- Buyer
- Humanz
- Target
- Ubiquitous, Bambassadors
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Humanz announced a $15 million funding round and the strategic acquisitions of Ubiquitous and Bambassadors to accelerate its AI product roadmap and expand capabilities in the creator economy. The deals broaden Humanz's U.S. footprint and add UGC and performance-marketing technology to its influencer-marketing platform.
-
- Buyer
- Pattern Group Inc.
- Target
- NextWave
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Pattern Group Inc. (NASDAQ: PTRN) has acquired NextWave, a Los Angeles-based TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern's social commerce and creator capabilities by adding NextWave's TikTok Shop Partner and Creator Affiliate Partner expertise along with a network of managed creators and affiliates.
-
December 13, 2025
- Buyer
- Pinterest, Inc.
- Target
- tvScientific
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Pinterest entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. The deal will combine Pinterest’s intent-rich audience signals with tvScientific’s outcome-based CTV engine, integrating tvScientific into Pinterest Performance+ and related performance products. Closing is expected in the first half of 2026, subject to regulatory review and other customary conditions.
-
November 17, 2025
- Buyer
- National CineMedia, Inc.
- Target
- Spotlight Cinema Networks
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
National CineMedia, Inc. (NCM) has acquired Spotlight Cinema Networks, a U.S. cinema advertising company focused on luxury, art-house and dine-in exhibitors. The acquisition expands NCM's luxury-screen inventory and increases its national market share and presence in key New York and Los Angeles markets, unlocking new advertising and preshow inventory for premium advertisers.
-
November 4, 2025
- Buyer
- PUSH Media Inc.
- Target
- SCS (Schiefer Chopshop)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking PUSH's formal expansion into the United States with new offices in Los Angeles and Atlanta and Canadian hubs in Toronto and Ottawa. The acquisition increases PUSH’s scale to more than 65 full-time experts (plus contractors), brings SCS’s creative, influencer and media capabilities into PUSH’s PUSHTech platform, and coincides with the appointment of Julie Berger as President, North America.
-
October 13, 2025
- Buyer
- Prezent AI, Multiplier Capital, Greycroft, Nomura Strategic Ventures, True Global Ventures, Emergent Ventures, West Wave Capital, BluePointe Ventures, Alumni Ventures
- Target
- Prezentium
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Prezent AI acquired Prezentium, the largest business presentation services firm serving life sciences customers, in a cash-plus-equity deal and announced an additional $30M in funding. The round was led by Multiplier Capital, Greycroft and Nomura Strategic Ventures (with participation from several existing investors), valuing Prezent AI at $400M as it pursues an AI-enabled roll-up strategy to combine software and human presentation services.
-
September 15, 2025
- Buyer
- Rembrand
- Target
- Spaceback
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Rembrand has merged with Spaceback to combine Rembrand's AI virtual product placement technology with Spaceback's creative automation for turning social content into programmatic ads. The unified platform will operate under the Rembrand name and deliver AI-powered creative production and programmatic activation across CTV, digital video and display.
-
September 10, 2025
- Buyer
- OpenEvidence
- Target
- Amaro
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
OpenEvidence has acquired Amaro, an AI-native advertising startup founded by Kush and Sauren Khosla and backed by Google Ventures and Greycroft. The deal brings Amaro's team and ad-optimization technology into OpenEvidence to expand its advertising infrastructure and accelerate monetization while scaling its clinical AI platform.
-
September 2, 2025
- Buyer
- Commit Agency
- Target
- Gumas Advertising
- Seller
- John Gumas, Gumas Advertising (selling shareholders)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Chandler-based Commit Agency has acquired San Francisco–based Gumas Advertising, the originator of Challenger Brand Marketing. The acquisition adds roughly 10 Gumas team members, brings the Challenger Brand Marketing trademark and capabilities into Commit’s offering, and expands Commit’s national footprint with a San Francisco office.
-
August 28, 2025
- Buyer
- Harkey Media, Verde Outdoor Capital
- Target
- Mesa Outdoor
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Harkey Media, an out-of-home (OOH) advertising operator, has acquired Mesa Outdoor, an independent billboard operator in the San Francisco Bay Area. Financing for the transaction was provided by Verde Outdoor Capital, and the deal expands Harkey Media's footprint in northern California as part of its broader roll-up strategy.
-
July 22, 2025
- Buyer
- Brainlabs
- Target
- Exverus Media
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Brainlabs has acquired Exverus Media, a Los Angeles-based independent media agency. The acquisition expands Brainlabs' U.S. footprint with a West Coast arm, adds Exverus' full-funnel media planning, programmatic and retail media capabilities, and gives Exverus access to Brainlabs' Cortex AI platform and broader service offerings.
-
- Buyer
- General Atlantic, Blackstone
- Target
- Liftoff
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Growth capital
Liftoff, an AI-powered performance marketing platform for the mobile app ecosystem headquartered in Redwood City, California, closed a minority investment from growth investor General Atlantic. The investment, announced May 5, 2025 and closed July 1, 2025, adds General Atlantic alongside existing majority investor Blackstone to support Liftoff’s continued product expansion and long-term growth.
-
June 12, 2025
- Buyer
- Gemspring Capital Management, Gemspring Growth Solutions I (GGS I)
- Target
- Residence
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Growth capital
Gemspring Capital Management, through its Gemspring Growth Solutions I fund, has made a strategic growth investment in Residence, a Los Angeles–based global network of creative agencies and platforms. The minority, non-control capital infusion will support Residence’s scaling plans, accelerated M&A, and expansion of its AI-driven creative capabilities across global markets.
-
June 11, 2025
- Buyer
- Herringbone Digital, Trinity Hunt Partners
- Target
- Hennessey Digital
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Trinity Hunt Partners-backed Herringbone Digital has acquired Hennessey Digital, a Valencia, California-based digital marketing agency serving law firms nationwide. The deal expands Herringbone’s platform into the legal marketing vertical and will allow Hennessey Digital to remain independent under its existing brand while leveraging Herringbone’s platform capabilities and PE support to scale services and AI-enabled offerings.
-
June 3, 2025
- Buyer
- The Lede Company
- Target
- Element Brand Group
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
The Lede Company has acquired Element Brand Group and welcomed founder Heather Leeds Greenfield to join as partner and head of brand partnerships. Greenfield's team, including senior VPs Michael Kutach and Jill Ormand, will join The Lede Company as the acquisition expands Lede's brand partnerships, influencer and integrated marketing capabilities across its Los Angeles and New York offices.
-
May 29, 2025
- Buyer
- The Shipyard
- Target
- TinyWins
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
The Shipyard has acquired TinyWins, a global digital feelings studio, to expand its digital, creative, and AI-powered capabilities. TinyWins' founders and leadership will join The Shipyard, and the agency will assume full ownership of TinyWins' team across the U.S. and international markets.
-
May 21, 2025
- Buyer
- Publicis Groupe
- Target
- Captiv8
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.
-
May 14, 2025
- Buyer
- Ignite Visibility, Mountaingate Capital
- Target
- Rallio
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Ignite Visibility has acquired Rallio, a SaaS platform for social media, listings and reputation management built for franchises and multi-location brands. The acquisition expands Ignite Visibility’s national-to-local technology and service capabilities and is backed by Mountaingate Capital (Ignite’s PE partner), with transaction financing provided by Capital Southwest Corporation.
-
- Buyer
- Brunner
- Target
- Rakuten Advertising Performance Solutions group
- Seller
- Rakuten Advertising, Rakuten Group, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Divestiture
Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.
-
March 20, 2025
- Buyer
- Liqvd Asia
- Target
- AdLift
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.
-
March 6, 2025
- Buyer
- Bully Pulpit International (BPI)
- Target
- Propper Daley
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Bully Pulpit International (BPI) has acquired Propper Daley, a culture-first social impact and entertainment philanthropy agency. Propper Daley’s team of 25 will transition to the BPI brand and integrate into BPI’s U.S. operations, expanding BPI’s presence in Los Angeles and Miami and adding culture-driven strategy and influencer networks to BPI’s capabilities.
-
March 5, 2025
- Buyer
- Supreme Group, Trinity Hunt Partners
- Target
- Kadiko
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Supreme Group, a Trinity Hunt-backed platform for life sciences and healthcare marketing, has acquired Kadiko, a San Francisco–based digital-first brand strategy and creative agency. The add-on expands Supreme Group's AI-enhanced insights, digital and brand strategy capabilities to better serve healthcare and life sciences clients.
-
January 27, 2025
- Buyer
- Publicis Media (U.S.)
- Target
- Dysrupt
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Publicis Media's U.S. arm has acquired Los Angeles-based performance marketing agency Dysrupt for an undisclosed sum. The deal brings Dysrupt's proprietary Impact Advertising System (IAS) — including media buying, cookieless measurement and AI-enabled creative tools — into Publicis Media to strengthen its performance marketing capabilities.
-
January 27, 2025
- Buyer
- Ruder Finn
- Target
- Big Sky Communications
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Ruder Finn, a global integrated communications agency, has acquired Big Sky Communications, a San Jose-based customer marketing and advocacy agency. The deal brings a team of over 40 customer marketing experts to Ruder Finn and expands the agency's B2B storytelling and customer advocacy capabilities.
-
January 1, 2025
- Buyer
- ID5
- Target
- TrueData
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
ID5 has acquired TrueData, a US-based identity graph company, and the combined company will operate under the ID5 brand. The deal integrates TrueData’s identity graph with ID5’s Adaptive Identity technology to create a privacy-first, global identity solution for advertisers, publishers and data partners; TrueData executives Scott Conine and Jon Durkee will join ID5’s leadership team. The merged organization will operate with roughly 80 employees across North America, Europe and Asia and significantly strengthens ID5’s presence in the US market.
-
December 10, 2024
- Buyer
- LoopMe
- Target
- Chartboost
- Seller
- Zynga Inc., Take-Two Interactive Software, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
LoopMe has acquired mobile advertising and monetization platform Chartboost from Zynga (a Take-Two Interactive company). Financial terms were not disclosed; the acquisition expands LoopMe's mobile app footprint, growing its SDK network and strengthening its AI-driven brand advertising and mediation capabilities for app publishers and advertisers.
-
December 4, 2024
- Buyer
- Axios HQ
- Target
- Mixing Board
- Seller
- Bloomberg Beta, Jim Hock, Rebecca Reeve Henderson
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Axios HQ, an internal communications software company, has acquired Mixing Board, a community and events network for senior communications, brand, and marketing leaders. The deal closed on November 27, 2024; Mixing Board's investors (including Bloomberg Beta, Jim Hock and Rebecca Reeve Henderson) reinvested their proceeds into Axios HQ, and founder Sean Garrett will join Axios HQ as Chief Communications Officer while continuing as President of Mixing Board.
-
December 4, 2024
- Buyer
- Colangelo & Partners
- Target
- WineGlass Marketing
- Seller
- Susan DeMatei, Existing shareholders of WineGlass Marketing
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Colangelo & Partners has acquired a majority stake in WineGlass Marketing, a Napa-based digital marketing agency focused on the wine and spirits industry. WineGlass will continue to operate under founder Susan DeMatei while drawing on Colangelo & Partners' PR, branding and trade resources to expand digital capabilities and gain a physical presence in Napa.
-
November 21, 2024
- Buyer
- Centerfield, Platinum Equity
- Target
- Brainjolt
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Centerfield has acquired Brainjolt, a social commerce platform and digital publisher that curates products and drives e-commerce purchases via Meta, Snap and TikTok. The acquisition adds social commerce capabilities to Centerfield’s Dugout customer-acquisition platform and represents the fifth add-on for Centerfield since its acquisition by Platinum Equity.
-
November 18, 2024
- Buyer
- PromoShop
- Target
- JR Resources
- Seller
- Wendy Williams (former owner of JR Resources)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Los Angeles-based PromoShop has acquired Del Mar, California-headquartered JR Resources, with all JR employees joining PromoShop and JR rebranding as "JR Resources, a PromoShop Company." Financial terms were not disclosed; the deal is intended to expand PromoShop’s agency-style branded merchandise capabilities and client portfolio.
-
October 31, 2024
- Buyer
- Minds + Assembly
- Target
- Awaken Interactive
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Minds + Assembly, a PE-backed healthcare communications and commercialization agency, has acquired Awaken Interactive, a healthcare-focused digital marketing firm specializing in digital media, analytics, technical development and marketing automation. The deal is an add‑on to Minds + Assembly’s platform (backed by Amulet Capital Partners) to expand its analytics and digital capabilities for healthcare clients.
-
October 23, 2024
- Buyer
- OneMagnify, Crestview Partners
- Target
- Emodo
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
OneMagnify, a Detroit-based data science-driven marketing solutions provider backed by Crestview Partners, has acquired Emodo, an AI-powered, CTV-first programmatic advertising marketplace. The deal brings Emodo's dynamic creative, advanced audience targeting, and AI-driven CTV capabilities into OneMagnify's suite while allowing Emodo to operate as a separate company.
-
October 23, 2024
- Buyer
- OneMagnify
- Target
- Guidance
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
OneMagnify, a marketing and technology solutions firm backed by Crestview Partners, acquired Guidance, a long-standing eCommerce agency focused on building and optimizing online retail platforms. The deal—announced February 19, 2025—combines OneMagnify’s AI-driven analytics and customer engagement capabilities with Guidance’s experience in strategy, design, and technology for enterprise commerce platforms.
-
October 22, 2024
- Buyer
- Insignia Capital Group
- Target
- Oxford Road, Veritone One
- Seller
- Veritone, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Insignia Capital Group has acquired two audio and creator-based advertising agencies, Oxford Road and Veritone One, combining them to form a leading global podcast and creator-based media entity. Veritone One (the media agency business of Veritone, Inc.) was sold for up to $104 million (including up to $18 million in earn-out), while terms for Oxford Road were not disclosed; both agencies will operate independently near-term with plans to integrate to deliver scale, data capabilities, and creator-led advertising services.
-
October 22, 2024
- Buyer
- MINDS + ASSEMBLY
- Target
- HashtagHealth
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
MINDS + ASSEMBLY has acquired HashtagHealth, a specialist healthcare social media agency, which will operate as a fully integrated division led by co-founders Brittany Latson and Kristin Hassan. The acquisition expands MINDS + ASSEMBLY's social media capabilities and deepens its healthcare commercialization platform, which is backed by private equity partner Amulet Capital Partners.
-
- Buyer
- Onspire Health Marketing
- Target
- Aesthetic Brand Marketing (ABM)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Onspire Health Marketing has acquired Aesthetic Brand Marketing (ABM), a San Diego-area digital marketing and web design agency serving the elective healthcare market. The acquisition expands Onspire's integrated healthcare marketing capabilities—particularly digital, web and paid media services—for cosmetic surgery centers, dermatology practices and medical spas.
-
September 26, 2024
- Buyer
- New Engen
- Target
- Donut Digital
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
New Engen, a Seattle-based digital marketing agency, has acquired Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, California. The acquisition expands New Engen's creative and content production capabilities, enabling a full-service content studio for short-form social, UGC, and premium CTV/OTT content.
-
September 25, 2024
- Buyer
- Barrett Hofherr
- Target
- Funworks
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Independent creative agency Barrett Hofherr has acquired Oakland-based creative shop Funworks. As part of the deal, Funworks co-founder and chief creative officer Craig Mangan will join Barrett Hofherr, strengthening the agency's creative capabilities and client services.
-
September 23, 2024
- Buyer
- Navio Networks
- Target
- Subrosa Digital
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Navio Networks, a CTV/FAST channel operator, has agreed to acquire Subrosa Digital, a full-service digital marketing and consulting agency, in a cash-and-stock deal expected to close by September 27. The acquisition adds AI-powered content creation, targeted marketing services, and direct ad sales capabilities to Navio's FAST channel offering to drive viewership and monetization for content owners.
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Frequently Asked Questions
What kinds of marketing and advertising businesses are being acquired in California?
Recent transactions include digital marketing agencies, creative networks, performance marketing platforms, influencer/creator-focused agencies, and commerce-focused design and development practices.
Which acquisitions in the California set focus on AI or data capabilities?
Deals highlighted here include Viant Technology Inc. acquiring TVision Insights to integrate second-by-second attention measurement signals, and GR0 planning to acquire Ultimate Deployment and launch GR0 AI for AI revenue systems.
Do these deals tend to keep the acquired brand or agency identity?
Several announcements indicate continuity of brand or positioning—for example, Residence plans to keep GateMaker’s brand and creative edge, and Optimad Media will operate under its legacy name after the acquisition.
Are deal terms disclosed for every acquisition?
No. Some deals list total consideration and deal structure (e.g., Viant Technology Inc.’s acquisition of TVision Insights), while others note that financial terms were not disclosed.
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Private Equity-Backed Marketing & Advertising Buyers
Marketing & Advertising Acquisitions in 2026
Marketing & Advertising Acquisitions in 2025
Marketing & Advertising Acquisitions in 2024
Acquisitions in California
Private Equity-Backed Acquisitions in California
Acquisitions in California in 2026
Acquisitions in California in 2025
Acquisitions in California in 2024