Publicis Groupe Acquires Captiv8
May 21, 2025
Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.
- Buyers
- Publicis Groupe
- Targets
- Captiv8
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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