Publicis Media Acquires Performance Agency Dysrupt

Publicis Groupe to Acquire LiveRamp for About $2.2 Billion to Accelerate AI Data Co-Creation

May 17, 2026

Data & Analytics

Publicis Groupe has entered into an agreement to acquire LiveRamp in an all-cash transaction valued at approximately $2.2 billion in enterprise value. The deal is intended to strengthen Publicis’ investments in data and AI services by combining LiveRamp’s secure data collaboration capabilities with Epsilon’s identity platform to support AI-agent-driven data co-creation.

Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

March 13, 2026

Marketing & Advertising

Publicis Groupe has acquired creative analytics company AdgeAI to integrate its predictive analytics technology into Publicis’ global production infrastructure. The acquisition combines AdgeAI’s measurement tools with Publicis’ AI-driven production platform to deliver forward-looking, real-time creative performance insights aimed at improving ROI.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Dysrupt Acquires Armscye

August 26, 2024

Marketing & Advertising

Los Angeles-based marketing agency Dysrupt has acquired Armscye, a performance marketing and brand strategy firm co-founded by Drew Chambers and Chris Bryan. The acquisition strengthens Dysrupt's consulting and execution capabilities, expanding its offerings across retail/e-commerce and early-stage technology clients.

Dysrupt Acquires Growth Marketing Firm Half Past Nine

August 5, 2024

Marketing & Advertising

Dysrupt, a Los Angeles-based media agency, has acquired Half Past Nine, a growth marketing and strategy firm founded in 2019/2020. The deal brings Half Past Nine's data-driven growth marketing expertise — particularly in healthcare, SaaS, and e-commerce — into Dysrupt to expand capability and accelerate domestic and international client services.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.