Publicis Groupe to Acquire LiveRamp for About $2.2 Billion to Accelerate AI Data Co-Creation

Publicis Groupe has entered into an agreement to acquire LiveRamp in an all-cash transaction valued at approximately $2.2 billion in enterprise value. The deal is intended to strengthen Publicis’ investments in data and AI services by combining LiveRamp’s secure data collaboration capabilities with Epsilon’s identity platform to support AI-agent-driven data co-creation.