Publicis Groupe to Acquire LiveRamp for About $2.2 Billion to Accelerate AI Data Co-Creation

Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

March 13, 2026

Marketing & Advertising

Publicis Groupe has acquired creative analytics company AdgeAI to integrate its predictive analytics technology into Publicis’ global production infrastructure. The acquisition combines AdgeAI’s measurement tools with Publicis’ AI-driven production platform to deliver forward-looking, real-time creative performance insights aimed at improving ROI.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.

Publicis Media Acquires Performance Agency Dysrupt

January 27, 2025

Marketing & Advertising

Publicis Media's U.S. arm has acquired Los Angeles-based performance marketing agency Dysrupt for an undisclosed sum. The deal brings Dysrupt's proprietary Impact Advertising System (IAS) — including media buying, cookieless measurement and AI-enabled creative tools — into Publicis Media to strengthen its performance marketing capabilities.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

LiveRamp to Acquire Habu for About $200 Million

January 17, 2024

Data & Analytics

LiveRamp entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash-and-stock deal valued at approximately $200 million. The acquisition is intended to expand LiveRamp’s data collaboration capabilities, including cross-cloud collaboration, measurement/analytics, identity connectivity, and global publisher/network reach.