Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

AI Digital Acquires Barcelona Creative Agency to Expand AI Creative Studio

July 24, 2026

Marketing & Advertising

AI Digital has acquired a Barcelona-based creative agency to expand the design and art direction capabilities of its AI Creative Studio. The acquired agency’s name and deal terms were not disclosed, and the studio will operate as an always-available production partner for AI Digital’s brand and agency clients.

Publicis Groupe to Acquire LiveRamp for About $2.2 Billion to Accelerate AI Data Co-Creation

May 17, 2026

Data & Analytics

Publicis Groupe has entered into an agreement to acquire LiveRamp in an all-cash transaction valued at approximately $2.2 billion in enterprise value. The deal is intended to strengthen Publicis’ investments in data and AI services by combining LiveRamp’s secure data collaboration capabilities with Epsilon’s identity platform to support AI-agent-driven data co-creation.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Adopt

April 29, 2025

Marketing & Advertising

Publicis Groupe has acquired Adopt, a Portland-based brand and creative agency specializing in sport, athletes and culture. Adopt will remain led by co-founders David Creech and Josh Moore and will sit within Publicis Connected Media to strengthen the group's capabilities in sports-driven brand strategy, design and culture-led marketing.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.