Publicis Groupe Acquires CitrusAd
July 15, 2021
Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.
- Buyers
- Publicis Groupe
- Targets
- CitrusAd
- Industry
- Marketing & Advertising
- Location
- Queensland, Australia
- Transaction Type
- Buyout
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