New Engen Acquires Donut Digital

New Engen Acquires LT Partners

June 7, 2023

Marketing & Advertising

Performance marketing agency New Engen has acquired LT Partners, a Seattle-based affiliate and partner marketing agency, expanding New Engen's capabilities across earned and owned media as well as publisher partnerships. The deal broadens New Engen's full-funnel performance offering—adding affiliate, content, coupon, loyalty, influencer and other partner channels—to complement its paid media expertise.

New Engen Acquires Acorn Influence

January 18, 2022

Marketing & Advertising

New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.

Insignia Capital Group Invests in New Engen

December 8, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in New Engen, a Seattle-based digital marketing agency, to accelerate growth and expand the agency's service capabilities. Insignia will join New Engen's board; existing investor August Capital and New Engen management will remain on the board as the agency continues to operate independently.

Recurrent Ventures Acquires Donut Media

November 9, 2021

Media & Entertainment

Recurrent Ventures has acquired Donut Media, the Los Angeles-based digital automotive media company and the largest automotive brand on YouTube. The acquisition expands Recurrent's video, social, and e-commerce capabilities while keeping Donut's leadership and staff in place to continue producing automotive content and merchandise.

Entravision Acquires MediaDonuts

July 6, 2021

Marketing & Advertising

Entravision Communications Corporation has closed the acquisition of MediaDonuts, a Singapore-headquartered digital marketing and programmatic advertising company with operations across seven Asia-Pacific countries. The deal expands Entravision's digital platform into Southeast Asia and adds a team of more than 80 employees; MediaDonuts' CEO Pieter-Jan de Kroon will remain in place.

Ethos Capital Acquires Majority Control of Donuts Inc.

March 31, 2021

Telecommunications

Ethos Capital has completed an investment to acquire a controlling interest in Donuts Inc. from Abry Partners. The deal brings Ethos (with strategic partners The Baupost Group and Neuberger Berman) in control of the domain registry operator, which is headquartered in Bellevue, Washington and manages roughly 25 million domains with ~300 employees.