Insignia Capital Group Acquires Oxford Road and Veritone One
October 22, 2024
Insignia Capital Group has acquired two audio and creator-based advertising agencies, Oxford Road and Veritone One, combining them to form a leading global podcast and creator-based media entity. Veritone One (the media agency business of Veritone, Inc.) was sold for up to $104 million (including up to $18 million in earn-out), while terms for Oxford Road were not disclosed; both agencies will operate independently near-term with plans to integrate to deliver scale, data capabilities, and creator-led advertising services.
- Buyers
- Insignia Capital Group
- Targets
- Oxford Road, Veritone One
- Sellers
- Veritone, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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