Viant Technology Acquires TVision Insights
April 15, 2026
Viant Technology entered into a definitive agreement to acquire TVision Insights for total consideration of $40.0 million, including $22.5 million in cash and $17.5 million in Viant Class A common stock. The deal is aimed at strengthening Viant’s AI-powered programmatic advertising platform by integrating TVision’s second-by-second attention measurement signals into Viant’s buying and intelligence layer.
- Buyers
- Viant Technology Inc.
- Targets
- TVision Insights
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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