Operating Company Business Services

Material

New York, New York, United States

Formerly known as LRW Group, LRW Group (as buyer), LRW Group (as previously branded)

We drive intelligent growth for ambitious businesses and leading brands via an insights-driven operating system, combining customer understanding with marketing and experience solutions.

Focus Areas
Market research, Brand tracking, Marketing analytics

Tracked deals

3

3 tracked deals across 2019.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

3 addon

Material Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Material. 1 2018 2 2019

Supporting Data

Recent Transactions

  • LRW Group Acquires Digital Marketing Agency T3
    November 7, 2019
    Buyer
    LRW Group, Tailwind Capital
    Target
    T3
    Industry
    Marketing & Advertising
    Location
    Texas, United States
    Type
    Addon

    LRW Group, an analytics-powered marketing services company and portfolio company of Tailwind Capital, has acquired Austin-based digital marketing agency T3. The 200+-employee agency will join LRW's Action Division and operate under LRW while continuing to serve its existing clients; the deal is an add-on to LRW's platform owned by Tailwind Capital.

  • LRW Group Acquires Salt Branding
    October 1, 2019
    Buyer
    LRW Group
    Target
    Salt Branding
    Industry
    Marketing & Advertising
    Location
    California, United States
    Type
    Addon

    LRW Group, a Tailwind Capital‑backed, analytics-powered marketing services company, acquired Salt Branding, a San Francisco-based brand consultancy. The add-on expands LRW Group's creative and brand strategy capabilities; Salt founders will remain involved with Paul Parkin continuing as creative director.

  • LRW Group Acquires Killer Infographics
    January 1, 2019
    Buyer
    LRW Group, Tailwind Capital
    Target
    Killer Infographics
    Industry
    Marketing & Advertising
    Location
    Washington, United States
    Type
    Addon

    LRW Group, a portfolio company of Tailwind Capital, acquired Killer Infographics, a Seattle-based visual communication agency, as an add-on to expand LRW's digital marketing and visual storytelling capabilities. Killer Infographics will continue to operate from its Seattle headquarters and will receive executive guidance from Kelton Global, another LRW portfolio company.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by Material. Acquisitions in California 1 tracked deal by Material. Acquisitions in Texas 1 tracked deal by Material. Acquisitions in Washington 1 tracked deal by Material.

Related articles

Selling a company? Get in front of buyers like Material

Turn tracked acquisition activity into an outreach-ready buyer list.

Find buyers like these →