Minds + Assembly Acquires Awaken Interactive
October 31, 2024
Minds + Assembly, a PE-backed healthcare communications and commercialization agency, has acquired Awaken Interactive, a healthcare-focused digital marketing firm specializing in digital media, analytics, technical development and marketing automation. The deal is an add‑on to Minds + Assembly’s platform (backed by Amulet Capital Partners) to expand its analytics and digital capabilities for healthcare clients.
- Buyers
- Minds + Assembly
- Targets
- Awaken Interactive
- Platforms
- Minds + Assembly
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Addon
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