IREN Acquires Awaken Creative and Media Agency

May 19, 2026

IREN, a vertically integrated AI Cloud provider, acquired Awaken, a creative and media agency focused on content strategy and brand development. Awaken will stop operating independently, with senior team members (including founder and CEO Chris Parker) joining IREN under executive employment agreements to strengthen brand and marketing strategy as IREN expands across North America, Europe, and APAC.

Buyers
IREN
Targets
Awaken
Transaction Type
Buyout

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