Capstone Point Holdings Acquires Optimal’s Entertainment Media Division (Optimad Media)

OneMagnify (Crestview-backed) Acquires Optimal’s Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, backed by private equity firm Crestview Partners, acquired Optimal’s Performance Marketing business. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled marketing platform and analytics to expand paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.

Capital A Investment Partners Invests in ODMedia

February 14, 2023

Media & Entertainment

Capital A Investment Partners has acquired a minority stake in ODMedia to support the company's buy-and-build strategy and international consolidation across the EMEA region. ODMedia — a Netherlands-based digital media, localization and content aggregation provider — will retain existing shareholders Sjef Pijnenburg and William Linders while onboarding Jeroen Tielens and Emma Geelen as new shareholders.

Optimal (formerly Optimad Media) Acquires Effective Spend

August 22, 2022

Marketing & Advertising

Optimal (formerly Optimad Media) has relaunched under the Optimal brand and acquired Austin-based digital marketing agency Effective Spend to bolster its performance marketing capabilities. Effective Spend founder Brian Wulfe will join Optimal as executive vice president as the combined company expands its paid search, social, SEO, Amazon and retail media offerings across multiple end markets.

Bregal Sagemount Invests in Optima Partners

July 12, 2022

Financial Services

Bregal Sagemount completed a strategic growth investment in Optima Partners Holdings, a New York–headquartered provider of regulatory compliance and risk management advisory services for the investment management industry. The minority growth capital will support Optima’s continued expansion of service offerings and global delivery to its ~1,000 clients across the United States, United Kingdom, and Hong Kong.

Optimad Media Acquires Majority Stakes in DSPolitical and UNTU

October 12, 2021

Marketing & Advertising

Optimad Media has acquired majority stakes in digital advertising firm DSPolitical and healthcare media/data company UNTU to create a combined performance marketing platform. The investments aim to expand Optimad's data and technology capabilities and accelerate its entry into healthcare and public-sector verticals while scaling performance-driven advertising services.

ORIX Capital Partners Acquires Majority Interest in Optimad Media

May 4, 2021

Marketing & Advertising

ORIX Capital Partners (OCP) acquired a majority interest in Optimad Media LLC, a tech-enabled performance marketing provider serving Consumer Packaged Goods and Film & Entertainment clients. OCP said it will partner with Optimad co-founders and marketing executive Alexander Jutkowitz (joining the board) to grow the business organically and through M&A and expand its service and technology offerings.