Optimal (formerly Optimad Media) Acquires Effective Spend
August 22, 2022
Optimal (formerly Optimad Media) has relaunched under the Optimal brand and acquired Austin-based digital marketing agency Effective Spend to bolster its performance marketing capabilities. Effective Spend founder Brian Wulfe will join Optimal as executive vice president as the combined company expands its paid search, social, SEO, Amazon and retail media offerings across multiple end markets.
- Buyers
- Optimal (formerly Optimad Media)
- Targets
- Effective Spend
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
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