Private Equity Firm Other

Insignia Capital Group

Walnut Creek, California, United States

San Francisco Bay Area private equity firm partnering with company founders and their teams to help drive growth. Invests in profitable, growth-oriented businesses with expertise across business services and consumer products sectors, using flexible strategies including control buyouts, management buyouts, and strategic minority investments.

Focus Areas
Private Equity, Consumer products, Business services
Website
insigniacap.com

Tracked deals

6

6 tracked deals across 2019-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Growth capital

3 growth capital · 2 recapitalization · 1 addon

Insignia Capital Group Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Insignia Capital Group. 1 2019 2 2021 2 2025 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Insignia Capital Group Makes Strategic Growth Investment in Trooh Media
    January 7, 2026
    Buyer
    Insignia Capital Group
    Target
    Trooh Media, Inc.
    Industry
    Media & Entertainment
    Location
    New York, United States
    Type
    Growth capital

    Insignia Capital Group has made a strategic growth investment in Trooh Media, a digital-out-of-home (DOOH) media platform that reaches Gen Z on U.S. college campuses. The capital will support Trooh’s expansion of talent, capabilities and platform initiatives while founder Martin Poitras remains CEO and Toby Sturek joins as President.

  • Insignia Capital Group Recapitalizes Tidal Financial Group
    September 3, 2025
    Buyer
    Insignia Capital Group
    Target
    Tidal Investments LLC (Tidal Financial Group)
    Industry
    Financial Services
    Location
    New York, United States
    Type
    Recapitalization

    Insignia Capital Group has made a strategic recapitalization investment in Tidal Investments LLC (Tidal Financial Group), providing capital to support the firm's continued growth while preserving existing majority ownership and executive leadership. The transaction positions Tidal to invest in talent, deepen its ETF services platform and scale operations as the firm supports more than 270 ETFs and over $45 billion in assets under management.

  • Chocolate Works (Insignia-backed) Acquires Thompson Chocolate
    May 13, 2025
    Buyer
    Chocolate Works, Insignia Capital Partners, Insignia Capital Group
    Target
    Thompson Chocolate
    Industry
    Food & Beverage
    Location
    Connecticut, United States
    Type
    Addon

    Chocolate Works, a portfolio company of Insignia Capital, has acquired Thompson Chocolate, a Meriden, Connecticut-based manufacturer of specialty and foil-wrapped chocolate novelties. The transaction — facilitated by Insignia Capital Group/Insignia Capital Partners — is Chocolate Works' second add-on (after Moonstruck) and expands the platform's private-label, co-manufacturing and foil-wrapping capabilities for retail and branded customers.

  • Insignia Capital Group Invests in New Engen
    December 8, 2021
    Buyer
    Insignia Capital Group
    Target
    New Engen, Inc.
    Industry
    Marketing & Advertising
    Location
    Washington, United States
    Type
    Growth capital

    Insignia Capital Group completed an equity investment in New Engen, a Seattle-based digital marketing agency, to accelerate growth and expand the agency's service capabilities. Insignia will join New Engen's board; existing investor August Capital and New Engen management will remain on the board as the agency continues to operate independently.

  • Insignia Capital Group Makes Equity Investment in Market Performance Group
    January 28, 2021
    Buyer
    Insignia Capital Group
    Target
    Market Performance Group
    Industry
    Marketing & Advertising
    Location
    New Jersey, United States
    Type
    Growth capital

    Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

  • Insignia Capital Group Invests in MediaAlpha in $350M Recapitalization
    February 4, 2019
    Buyer
    Insignia Capital Group, White Mountains Insurance Group, Ltd.
    Target
    MediaAlpha
    Seller
    Selling equity holders (unnamed)
    Industry
    Marketing & Advertising
    Location
    California, United States
    Type
    Recapitalization

    Insignia Capital Group has agreed to make a new investment in MediaAlpha through a recapitalization that values the company at approximately $350 million. White Mountains Insurance Group will remain a significant equity holder with a 42% fully-diluted stake; the deal is intended to accelerate MediaAlpha’s international expansion, technology investment, and entry into new vertical markets.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by Insignia Capital Group. Financial Services Buyers & Acquisitions 1 tracked deal by Insignia Capital Group. Food & Beverage Buyers & Acquisitions 1 tracked deal by Insignia Capital Group. Media & Entertainment Buyers & Acquisitions 1 tracked deal by Insignia Capital Group. Acquisitions in New York 2 tracked deals by Insignia Capital Group. Acquisitions in California 1 tracked deal by Insignia Capital Group. Acquisitions in Connecticut 1 tracked deal by Insignia Capital Group. Acquisitions in New Jersey 1 tracked deal by Insignia Capital Group.

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