Insignia Capital Group Invests in MediaAlpha in $350M Recapitalization
February 4, 2019
Insignia Capital Group has agreed to make a new investment in MediaAlpha through a recapitalization that values the company at approximately $350 million. White Mountains Insurance Group will remain a significant equity holder with a 42% fully-diluted stake; the deal is intended to accelerate MediaAlpha’s international expansion, technology investment, and entry into new vertical markets.
- Targets
- MediaAlpha
- Sellers
- Selling equity holders (unnamed)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Recapitalization
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