General Atlantic Makes Minority Investment in Liftoff
July 1, 2025
Liftoff, an AI-powered performance marketing platform for the mobile app ecosystem headquartered in Redwood City, California, closed a minority investment from growth investor General Atlantic. The investment, announced May 5, 2025 and closed July 1, 2025, adds General Atlantic alongside existing majority investor Blackstone to support Liftoff’s continued product expansion and long-term growth.
- Buyers
- General Atlantic, Blackstone
- Targets
- Liftoff
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Growth capital
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