Vungle Acquires AlgoLift
October 13, 2020
Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.
- Buyers
- Vungle
- Targets
- AlgoLift
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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