Vista Equity Partners Acquires Majority Stake in TripleLift

Liqvd Asia Acquires AdLift

March 20, 2025

Marketing & Advertising

Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.

Vista Equity Partners Acquires Majority Stake in Gainsight

November 30, 2020

Cloud & SaaS

Vista Equity Partners has signed an agreement to take a majority investment in Gainsight, the Customer Success software company. The partnership is intended to accelerate Gainsight's product expansion, customer growth and geographic footprint while scaling the Customer Success category.

Vista Equity Partners Takes Majority Stake in Pipedrive

November 12, 2020

Cloud & SaaS

Pipedrive, a sales CRM platform, announced a majority investment from Vista Equity Partners. Existing investors including Bessemer Venture Partners, Insight Partners, Atomico, DTCP and Rembrandt Venture Partners will remain as minority holders while Vista will support Pipedrive's product development and international growth.

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.

Vista Equity Partners Acquires Tripleseat

March 4, 2020

Cloud & SaaS

Vista Equity Partners acquired Tripleseat in March 2020 and will merge Gather (already owned by Vista) into the Tripleseat business. The combined company will operate under the Tripleseat brand, headquartered in Concord, Massachusetts, and will seek to expand and integrate event- and group-booking capabilities for restaurants, hotels and other hospitality venues.