Liqvd Asia Acquires AdLift

Mile Marker Acquires LIFT to Expand Performance Content and Creative Capabilities

June 11, 2026

Marketing & Advertising

Mile Marker, a modern omnichannel media agency, announced the acquisition of LIFT, a performance content and creative agency. The deal aims to integrate media, content, technology, and data into a unified system to drive measurable marketing outcomes across the customer journey.

Smartly.io Acquires Ad-Lib.io to Expand into Google Ecosystem

January 5, 2022

Marketing & Advertising

Helsinki-based ad-tech SaaS company Smartly.io has acquired London-based creative optimization platform Ad-Lib.io for more than $100 million. The deal expands Smartly.io’s capabilities from paid social into Google’s advertising ecosystem (YouTube, DV360, Google Ads), strengthening its cross-channel creative and programmatic offering while leveraging Ad-Lib.io’s enterprise creative tools.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.

Smart Adserver Acquires LiquidM

December 18, 2019

Marketing & Advertising

France-based ad server and supply-side platform Smart Adserver has acquired demand-side platform LiquidM in an all-cash deal; financial terms were not disclosed. LiquidM, a Berlin-founded DSP with about 23 employees and on track for roughly €10 million in gross revenue this year, will give Smart Adserver buy-side visibility and enable full log-level detail across the ad stack. The acquisition is intended to bring buy- and sell-side capabilities closer together and strengthen Smart Adserver's product offering in programmatic advertising.

Veracity Payment Solutions Acquires Lift Network Marketing

July 9, 2013

Marketing & Advertising

Veracity Payment Solutions, a privately held merchant acquirer and payment processor based in Atlanta, acquired Lift Network Marketing, a mobile marketing platform and solutions company, in February 2013. The acquisition expands Veracity's product capabilities by adding mobile marketing technology to its full‑service payment solutions for small and medium‑sized merchants.