Mile Marker Acquires LIFT to Expand Performance Content and Creative Capabilities

DAZN Acquires ViewLift

April 30, 2026

Cloud & SaaS

DAZN Group reached an agreement to merge ViewLift, a US streaming and digital solutions provider for sports content owners, into DAZN. The deal is intended to strengthen DAZN’s foothold in the United States and expand its platform into a flexible B2B2C and SaaS model for leagues and clubs.

Liqvd Asia Acquires AdLift

March 20, 2025

Marketing & Advertising

Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.

PlusMedia and Cage Point Merge to Form Mile Marker

February 3, 2025

Marketing & Advertising

Lightview Capital-backed PlusMedia has merged with Cage Point to form Mile Marker, a next-generation independent media agency that combines data-driven strategies, a multi-layered technology stack and media accountability to drive business impact. The combined agency — led by CEO Scott Shamberg — brings together brand and performance capabilities to serve growth-oriented marketers.

Engine Acquires Lift Bridge Consulting

January 8, 2024

Data & Analytics

Engine, a provider of omni-analytics and data science solutions for CPGs and retailers, has acquired Minneapolis-based media measurement firm Lift Bridge Consulting effective January 8, 2024. The deal brings Lift Bridge founder Rachel Robertson into Engine as SVP of Marketing Solutions and expands Engine’s capabilities into marketing and media measurement to better connect marketing spend to sales outcomes.

LifeSpeak Inc. Acquires LIFT Digital Inc. (LIFT session)

October 12, 2021

Cloud & SaaS

LifeSpeak Inc. (TSX:LSPK) has completed the acquisition of Montreal-based LIFT Digital Inc., operating as LIFT session, to add on-demand fitness and live workout capabilities to its mental health and total wellbeing SaaS platform. The deal consideration was approximately $15.0 million (about $9.5 million cash and ~550,000 common shares), and LifeSpeak expects the acquisition to enable cross-sell opportunities and accelerate product capability and geographic growth.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.