Smart Adserver Acquires LiquidM
December 18, 2019
France-based ad server and supply-side platform Smart Adserver has acquired demand-side platform LiquidM in an all-cash deal; financial terms were not disclosed. LiquidM, a Berlin-founded DSP with about 23 employees and on track for roughly €10 million in gross revenue this year, will give Smart Adserver buy-side visibility and enable full log-level detail across the ad stack. The acquisition is intended to bring buy- and sell-side capabilities closer together and strengthen Smart Adserver's product offering in programmatic advertising.
- Buyers
- Smart Adserver
- Targets
- LiquidM
- Sellers
- Bertelsmann, Gruner + Jahr (Ligatus)
- Industry
- Marketing & Advertising
- Location
- Berlin, Germany
- Transaction Type
- Buyout
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