Interluxe Group Acquires adMixt to Expand Performance Marketing Capabilities

June 1, 2026

Interluxe Group, a luxury marketing agency, acquired adMixt, a performance marketing agency with proprietary technology and expertise across Meta, Google, TikTok, and other digital platforms. The deal strengthens Interluxe’s Optima platform by combining first-party affluent audience data with adMixt’s paid media optimization, analytics, and full-funnel measurement.

Buyers
Interluxe Group
Targets
adMixt
Location
Texas, United States
Transaction Type
Buyout

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