InMarket Acquires ChannelMix
August 5, 2024
InMarket has acquired ChannelMix, a Kansas City–based marketing impact modeling and media mix optimization platform, to strengthen InMarket’s data analytics, real-time measurement and AI-driven media planning capabilities. The deal brings ChannelMix’s Marketing Impact Modeling (MIM) technology and client base into InMarket’s real-time marketing and measurement suite to enable more accurate, privacy-first, real-time media spend optimization.
- Buyers
- InMarket
- Targets
- ChannelMix
- Industry
- Data & Analytics
- Location
- Missouri, United States
- Transaction Type
- Buyout
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