MarketCast Acquires Phoenix Marketing International
March 24, 2022
MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.
- Buyers
- MarketCast
- Targets
- Phoenix Marketing International
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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