Appcast Acquires Bayard Advertising
July 10, 2023
Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a full-service recruitment marketing agency. The acquisition combines Appcast's programmatic technology with Bayard's search, social and hiring-event marketing capabilities to expand Appcast's recruitment marketing offerings and serve more than 2,000 customers across the U.S. and international markets.
- Buyers
- Appcast
- Targets
- Bayard Advertising
- Sellers
- Shamrock Capital
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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