Shamrock Capital Acquires Bayard Advertising

Shamrock Capital Acquires Carnegie Dartlet (Carnegie)

February 15, 2024

Education

Shamrock Capital has acquired Carnegie Dartlet Holdings, LLC, a Westford, Massachusetts–based higher education enrollment marketing and strategy firm. The investment represents an exit for New Heritage Capital; Carnegie — with ~390 employees and more than 750 higher-education clients — will partner with Shamrock to pursue further organic and inorganic growth and expand its enrollment-marketing capabilities.

Appcast Acquires Bayard Advertising

July 10, 2023

Marketing & Advertising

Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a full-service recruitment marketing agency. The acquisition combines Appcast's programmatic technology with Bayard's search, social and hiring-event marketing capabilities to expand Appcast's recruitment marketing offerings and serve more than 2,000 customers across the U.S. and international markets.

Shamrock Capital Makes Minority Growth Investment in Boardwalk Pictures

February 15, 2023

Media & Entertainment

Shamrock Capital has made a minority growth investment in Boardwalk Pictures to provide capital and strategic support for the producer’s expansion of its team and project slate. The Los Angeles-based investor will partner with Boardwalk to accelerate growth across genres, formats and distribution channels while the company retains operational independence.

Shamrock Capital Makes $80M Growth Investment in EDO, Inc.

April 6, 2022

Data & Analytics

Shamrock Capital has completed an $80 million strategic growth investment in EDO, Inc., a data, measurement and analytics software company focused on Convergent TV advertising measurement. The capital will be used to scale EDO's team, enhance its Ad EnGage analytics platform, and expand its partner network to accelerate product development and market expansion.

Shamrock Capital Acquires Adweek from Beringer Capital

June 4, 2020

Media & Entertainment

Shamrock Capital has acquired Adweek from private equity firm Beringer Capital. Financial terms were not disclosed; Shamrock says it will work with Adweek's management to grow the company's media, events, and education offerings both organically and through acquisitions.

Shamrock Capital Invests in Ad Results Media

December 11, 2019

Marketing & Advertising

Los Angeles-based Shamrock Capital made a minority investment in Ad Results Media, a leading audio and podcast advertising agency, to support the company's technology and service expansion. The capital will be used to grow production capabilities, proprietary data and analytics, and advertising technology to scale podcast and audio advertising services.