Shamrock Capital Invests in Ad Results Media

Shamrock Capital Makes Minority Growth Investment in Boardwalk Pictures

February 15, 2023

Media & Entertainment

Shamrock Capital has made a minority growth investment in Boardwalk Pictures to provide capital and strategic support for the producer’s expansion of its team and project slate. The Los Angeles-based investor will partner with Boardwalk to accelerate growth across genres, formats and distribution channels while the company retains operational independence.

Shamrock Capital Makes Strategic Investment in AnswerLab

September 22, 2022

Professional Services

AnswerLab, a San Francisco–based UX research and consulting firm, secured a strategic growth investment from Shamrock Capital to expand its enterprise-level research offerings and scale its team. The capital will support AnswerLab's continued service and product development, board formation, and DEI initiatives as the firm pursues further growth.

Shamrock Capital Makes $80M Growth Investment in EDO, Inc.

April 6, 2022

Data & Analytics

Shamrock Capital has completed an $80 million strategic growth investment in EDO, Inc., a data, measurement and analytics software company focused on Convergent TV advertising measurement. The capital will be used to scale EDO's team, enhance its Ad EnGage analytics platform, and expand its partner network to accelerate product development and market expansion.

Shamrock Capital Acquires Bayard Advertising

January 27, 2021

Marketing & Advertising

Los Angeles-based Shamrock Capital has acquired Bayard Advertising, a nearly 100-year-old, family-owned recruitment marketing agency. The acquisition will support Bayard's growth and expansion of its recruitment marketing, employer branding, programmatic media and analytics capabilities; terms were not disclosed.

Shamrock Capital Invests in Excel Sports Management

December 15, 2020

Media & Entertainment

Excel Sports Management received a strategic minority growth investment from Shamrock Capital to support the agency’s expansion in sports, media and brand marketing. Terms were not disclosed; Excel’s leadership (Jeff Schwartz, Casey Close and Mark Steinberg) will continue to run the agency and enlisted LionTree Advisors (financial) and Katten Muchin Rosenman (legal) on the transaction.

Shamrock Capital Acquires Adweek from Beringer Capital

June 4, 2020

Media & Entertainment

Shamrock Capital has acquired Adweek from private equity firm Beringer Capital. Financial terms were not disclosed; Shamrock says it will work with Adweek's management to grow the company's media, events, and education offerings both organically and through acquisitions.