Tracked deals
3
3 tracked deals across 2020-2022.
Operating Company
Business Services
MarketCast
Culver City, California, United States
MarketCast measures what moves people, using AI and decades of verified consumer response data plus proprietary technology to deliver marketing effectiveness and advanced analytics—supporting advertising, sponsorships, content, brand health, and related research across entertainment and brand categories.
- Focus Areas
- Media analytics, Advanced data science, Audience measurement
- Website
- marketcast.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
3 buyout
MarketCast Acquisition Volume by Year
Last 2 years
Supporting Data
Recent Transactions
-
March 24, 2022
- Buyer
- MarketCast
- Target
- Phoenix Marketing International
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.
-
January 26, 2022
- Buyer
- MarketCast
- Target
- Invoke
- Industry
- Media & Entertainment
- Location
- Massachusetts, United States
- Type
- Buyout
MarketCast has acquired Invoke, a real‑time online audience research and content testing platform used by major streaming services and broadcasters. The acquisition brings Invoke's product, technology, and research teams into MarketCast to expand its online entertainment audience testing and content screening capabilities for pre-release streaming and broadcast content.
-
September 23, 2020
- Buyer
- MarketCast
- Target
- Deductive
- Industry
- Data & Analytics
- Location
- United Kingdom
- Type
- Buyout
MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.
Related Acquisition Pages
Data & Analytics Buyers & Acquisitions
1 tracked deal by MarketCast.
Marketing & Advertising Buyers & Acquisitions
1 tracked deal by MarketCast.
Media & Entertainment Buyers & Acquisitions
1 tracked deal by MarketCast.
Acquisitions in Massachusetts
1 tracked deal by MarketCast.
Acquisitions in New York
1 tracked deal by MarketCast.
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