MarketCast Acquires Deductive
September 23, 2020
MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.
- Buyers
- MarketCast
- Targets
- Deductive
- Industry
- Data & Analytics
- Location
- United Kingdom
- Transaction Type
- Buyout
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