MarketCast Acquires Invoke
January 26, 2022
MarketCast has acquired Invoke, a real‑time online audience research and content testing platform used by major streaming services and broadcasters. The acquisition brings Invoke's product, technology, and research teams into MarketCast to expand its online entertainment audience testing and content screening capabilities for pre-release streaming and broadcast content.
- Buyers
- MarketCast
- Targets
- Invoke
- Industry
- Media & Entertainment
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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