Phoenix Marketing International Acquires Communicus
August 4, 2021
Phoenix Marketing International has acquired research-based advertising consultancy Communicus to integrate Communicus’ longitudinal advertising measurement capabilities into Phoenix’s end-to-end advertising solutions. Phoenix MI, a portfolio company of private equity firm ZS Fund L.P., will fold Communicus’ System 1-based diagnostic and in-market campaign evaluation offerings into its product suite to enhance advertising and brand measurement services.
- Buyers
- Phoenix Marketing International, ZS Fund L.P.
- Targets
- Communicus
- Industry
- Marketing & Advertising
- Location
- Arizona, United States
- Transaction Type
- Buyout
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