Kochava Acquires Machine Advertising

InMarket Acquires ChannelMix

August 5, 2024

Data & Analytics

InMarket has acquired ChannelMix, a Kansas City–based marketing impact modeling and media mix optimization platform, to strengthen InMarket’s data analytics, real-time measurement and AI-driven media planning capabilities. The deal brings ChannelMix’s Marketing Impact Modeling (MIM) technology and client base into InMarket’s real-time marketing and measurement suite to enable more accurate, privacy-first, real-time media spend optimization.

Kochava Acquires DigiCenter

May 19, 2021

Data & Analytics

Kochava Inc. has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The acquisition expands the Kochava Collective's owned data footprint—adding DigiCenter's hashed-email and identity graph assets—to bolster cross-device measurement, audience enrichment, and privacy-first data capabilities.

Kochava Acquires Thalamus

November 9, 2020

Marketing & Advertising

Kochava has acquired Thalamus, the largest research database of ad vendor data, and rebranded the asset as the Kochava Media Index. The Media Index will be integrated into Kochava's Marketers Operating System (m/OS) to expand vendor discovery and media-sourcing capabilities for advertisers and agencies.

AppLovin Acquires Machine Zone

May 15, 2020

Media & Entertainment

AppLovin announced it will acquire Machine Zone, the developer behind Game of War, Mobile Strike and Final Fantasy XV: A New Empire. The deal will combine Machine Zone's game franchises and real-time engagement technology with AppLovin's studios and mobile marketing platform to expand AppLovin's leadership in mobile gaming; terms were not disclosed.

VideoAmp Acquires Conversion Logic LTD

March 18, 2020

Data & Analytics

VideoAmp has acquired Conversion Logic LTD to integrate the latter’s cross-channel attribution technology into VideoAmp’s privacy-compliant measurement and optimization platform. The deal adds Conversion Logic’s dashboard, simulation and machine-learning attribution models to VideoAmp’s suite—extending TV, OTT and digital attribution capabilities and accelerating VideoAmp’s ability to measure advertising impact on business outcomes.

SAS Acquires aiMatch

February 21, 2012

Marketing & Advertising

SAS, the leader in business analytics and integrated marketing management, has acquired aiMatch, a cloud-based ad server technology company. The acquisition integrates aiMatch's ad-serving and yield-management capabilities into SAS' Customer Intelligence suite to provide publishers and advertisers with end-to-end ad inventory management, forecasting, optimization and measurement.