VideoAmp Acquires Conversion Logic LTD
March 18, 2020
VideoAmp has acquired Conversion Logic LTD to integrate the latter’s cross-channel attribution technology into VideoAmp’s privacy-compliant measurement and optimization platform. The deal adds Conversion Logic’s dashboard, simulation and machine-learning attribution models to VideoAmp’s suite—extending TV, OTT and digital attribution capabilities and accelerating VideoAmp’s ability to measure advertising impact on business outcomes.
- Buyers
- VideoAmp, Inc.
- Targets
- Conversion Logic LTD
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
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