AppLovin Acquires Machine Zone

Tripledot Studios Acquires AppLovin’s Mobile Games Studio Portfolio for ~$800M

May 8, 2025

Media & Entertainment

Tripledot Studios announced it will acquire AppLovin’s mobile games studio portfolio for approximately $800 million. The half-cash, half-equity deal would make AppLovin a minority shareholder in Tripledot Studios and expand Tripledot’s studio footprint across the United States and Asia, subject to regulatory approvals.

Zencoder Acquires Machinet

April 24, 2025

AI & Machine Learning

Zencoder has acquired Machinet, a developer of context-aware AI coding assistants with more than 100,000 JetBrains IDE downloads, to strengthen its JetBrains integration and unit-testing capabilities. Machinet's domain and marketplace presence will be migrated to Zencoder and existing Machinet users will be guided to transition to Zencoder's platform.

Kochava Acquires Machine Advertising

February 14, 2023

Marketing & Advertising

Kochava has acquired Machine Advertising to integrate the company's Always-on Incremental Measurement (AIM) product into Kochava's measurement and attribution suite. The deal is intended to strengthen Kochava's measurement capabilities and support expansion of its presence in the EMEA region.

Zynga Acquires Storemaven

September 12, 2022

Cloud & SaaS

Zynga has completed the acquisition of Storemaven, an Israel-based mobile growth and App Store Optimization (ASO) technology company. The deal brings Storemaven's ASO tools and team into Zynga's publishing platform to bolster mobile growth, experimentation, and analytics capabilities; financial terms were not disclosed.

AppLovin Acquires Twitter MoPub Business

January 3, 2022

Marketing & Advertising

AppLovin completed its acquisition of Twitter, Inc.’s MoPub ad monetization business for $1.05 billion in cash. The deal combines MoPub with AppLovin’s MAX to create an integrated in-app advertising and monetization platform aimed at improving publisher monetization efficiency and expanding advertiser reach.

GameSquare Esports Acquires Cut+Sew/Zoned (Swingman LLC)

July 27, 2021

Marketing & Advertising

GameSquare Esports Inc. has completed the acquisition of 100% of the membership units of Swingman LLC (dba Cut+Sew and Zoned), a Los Angeles–based gaming and lifestyle marketing agency. The deal, funded with cash and GameSquare common shares plus potential earnouts, is intended to add marketing and creative capabilities to GameSquare's portfolio and support growth of its Complexity Gaming brand and agency relationships.