AppLovin Acquires Twitter MoPub Business
January 3, 2022
AppLovin completed its acquisition of Twitter, Inc.’s MoPub ad monetization business for $1.05 billion in cash. The deal combines MoPub with AppLovin’s MAX to create an integrated in-app advertising and monetization platform aimed at improving publisher monetization efficiency and expanding advertiser reach.
- Buyers
- AppLovin Corporation
- Targets
- Twitter, Inc.'s MoPub business
- Sellers
- Twitter, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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