PubMatic Acquires Martin
September 14, 2022
PubMatic has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, to accelerate its supply path optimization (SPO) product roadmap. The acquisition will integrate Martin’s workflow, analytics and optimization capabilities into PubMatic’s platform to better serve buy-side customers and drive increased publisher revenue.
- Buyers
- PubMatic
- Targets
- Martin
- Industry
- Marketing & Advertising
- Location
- Ohio, United States
- Transaction Type
- Buyout
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