Zeta Global Acquires Sizmek's DSP and DMP Assets
May 1, 2019
Zeta Global has closed the acquisition of certain assets from online advertising technology company Sizmek, including Sizmek's demand-side platform (DSP) and data management platform (DMP). Zeta is hiring over 200 Sizmek employees and will integrate the technology and teams into its data and marketing cloud to expand its programmatic capabilities and data-driven marketing offerings.
- Buyers
- Zeta Global
- Targets
- Sizmek (DSP and DMP assets)
- Sellers
- Sizmek
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Divestiture
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