Public Company Software

Zeta Global

New York, New York, United States

Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that brings martech and adtech together through the Zeta Marketing Platform (ZMP), unifying identity, intelligence, and activation for enterprise brands and agencies.

Focus Areas
People-based marketing, Identity resolution / first-party identity, Marketing technology (MarTech)
Website
zetaglobal.com

Tracked deals

7

7 tracked deals across 2019-2026.

Recent pace

3

3 tracked deals announced in the last 12 months.

Deal mix

Buyout

5 buyout · 2 divestiture

Zeta Global Acquisition Volume by Year

Last 5 years

Acquisition volume by year Annual acquisition counts for the last 5 years for Zeta Global. 2 2019 1 2022 1 2024 1 2025 ~3 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Zeta Global to Acquire Digital Audience
    October 6, 2026
    Buyer
    Zeta Global
    Target
    Digital Audience
    Industry
    Data & Analytics
    Location
    North Holland, Netherlands
    Type
    Buyout

    Zeta Global entered into an agreement to acquire Digital Audience, a data infrastructure company whose identity and audience-activation capabilities are already integrated with Zeta. The acquisition is intended to strengthen Zeta’s data and AI infrastructure, add data and AI engineering talent, and expand its European presence; the transaction’s closing was not reported.

  • Zeta Global to Acquire Senso
    October 5, 2026
    Buyer
    Zeta Global
    Target
    Senso
    Industry
    AI & Machine Learning
    Location
    Ontario, Canada
    Type
    Buyout

    Zeta Global entered into a definitive agreement to acquire Senso, an AI engineering company whose technology already supports Zeta’s Generative Engine Optimization offering. The acquisition is intended to bring AI technology and engineering talent in-house and deepen Zeta’s connectivity to frontier AI models, while combining Senso’s capabilities with the Zeta Data Cloud.

  • Zeta Global Acquires Marigold's Enterprise Software Business
    November 24, 2025
    Buyer
    Zeta Global
    Target
    Marigold (enterprise software business), Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, Grow
    Seller
    Marigold
    Industry
    Cloud & SaaS
    Location
    Tennessee, United States
    Type
    Buyout

    Zeta Global has completed the acquisition of Marigold's enterprise software business (including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow) for aggregate consideration of up to $325 million. The deal expands Zeta's AI marketing platform capabilities across loyalty, omni-channel engagement, and personalization, broadening its enterprise customer base and subscription revenue streams.

  • Zeta Global to Acquire LiveIntent in $250 Million Deal
    October 21, 2024
    Buyer
    Zeta Global
    Target
    LiveIntent
    Industry
    Cloud & SaaS
    Location
    New York, United States
    Type
    Buyout

    Zeta Global, an AI-powered marketing cloud company, agreed to acquire LiveIntent for total consideration of $250 million (cash-on-hand plus common stock), subject to customary adjustments. The deal is designed to expand Zeta’s identity graph and data cloud, enter/scale publisher monetization through LiveIntent’s premium publisher network, and accelerate Zeta’s mobile and retail media offerings. Zeta later announced the acquisition was completed.

  • Zeta Global Acquires ArcaMax Publishing
    March 30, 2022
    Buyer
    Zeta Global Holdings Corp.
    Target
    ArcaMax Publishing, Inc.
    Industry
    Media & Entertainment
    Location
    Virginia, United States
    Type
    Buyout

    Zeta Global (NYSE: ZETA) has entered into an agreement to acquire ArcaMax Publishing, a leader in the development and distribution of interest-based email newsletters and permissioned consumer data. The acquisition adds ArcaMax's newsletter platform and permissioned subscriber data to Zeta's Data Cloud and Zeta Marketing Platform to expand identity data, behavioral signals, and marketing touchpoints.

  • Zeta Global Acquires Programmatic Business from IgnitionOne
    September 18, 2019
    Buyer
    Zeta Global
    Target
    IgnitionOne (programmatic business)
    Seller
    IgnitionOne
    Industry
    Marketing & Advertising
    Location
    New York, United States
    Type
    Divestiture

    Zeta Global has acquired certain programmatic business operations from IgnitionOne, including sales and client-management teams in the United States and Brazil. The deal brings programmatic technology, clients and personnel into Zeta’s programmatic division to expand its DSP, data assets and managed programmatic services.

  • Zeta Global Acquires Sizmek's DSP and DMP Assets
    May 1, 2019
    Buyer
    Zeta Global
    Target
    Sizmek (DSP and DMP assets)
    Seller
    Sizmek
    Industry
    Marketing & Advertising
    Location
    New York, United States
    Type
    Divestiture

    Zeta Global has closed the acquisition of certain assets from online advertising technology company Sizmek, including Sizmek's demand-side platform (DSP) and data management platform (DMP). Zeta is hiring over 200 Sizmek employees and will integrate the technology and teams into its data and marketing cloud to expand its programmatic capabilities and data-driven marketing offerings.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 2 tracked deals by Zeta Global. Marketing & Advertising Buyers & Acquisitions 2 tracked deals by Zeta Global. AI & Machine Learning Buyers & Acquisitions 1 tracked deal by Zeta Global. Data & Analytics Buyers & Acquisitions 1 tracked deal by Zeta Global. Acquisitions in New York 3 tracked deals by Zeta Global. Acquisitions in Tennessee 1 tracked deal by Zeta Global. Acquisitions in Virginia 1 tracked deal by Zeta Global.

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